My final thoughts on the ecochallenge are that, if you want to change a behavior, it's worthwhile to participate in a group like this. A lot of folks didn't get that the point of checking in every day is that it keeps the challenge on your mind; without checking in, over the course of a month i would have still had good intentions of picking up trash every day but would have thought about it less frequently and then not done it at all. Reading and writing in the feed makes you feel closer to your teammates and other participants who participate. Focusing for a month on an action really helps you understand why the action is beneficial or what element of it you haven't understood previously. You have regular "ah-ha" moments and you are more open to learning and making changes on a deeper level.