I am learning as a business owner in the sustainability arena that not everyone is my customer and that is OK. As I fine tune my message to my customer, the conscious consumer, I am able to better serve by having a deeper understanding of what they want, need and expect from me. I went from a public position in my last job where I needed to be careful about expressing my personal opinions and now am developing my own voice. I am proud to use it to better communicate my personal values and to grow as an entrepreneur with a pure heart and integrity for what I believe in. Social media is an effective tool for sharing by example to my customers and inspiring thoughtful action. Time to write my next blog post!